How to Master Your Nerves for an On-Camera Interview

Everyday we see clients come in to our office pumped and ready to smash out an on-camera interview. They walk into the studio chirpy and excited, completely psyched to get on screen and give it their best shot. However, the second they sit in the chair and that little red flight flickers on signaling that the camera is recording, their mind goes blank, their palms become sweaty, and when they open their mouth nothing comes out. Unfortunately this is an extremely common occurence for all individuals finding themselves in an on-camera situation.

Here are 5 tips we think will help you overcome this fear:

1. Hold a thought —

When speaking on camera, it’s easy to have wondering thoughts… you stress about the point you’re making now, and how it will relate to the next item on your list. There is so much happening in your brain that you feel jumbled and stressed to a point where you aren’t thinking clearly. The key here is to hold your thought. Having a clear point of view and understanding your intention will bring the right energy to your face and your eyes (which are key communicators and will be the first thing your viewers look at).

2. Don’t take yourself so seriously–

The instant you start thinking about how your hair looks, if you’re maintaining enough eye contact, if your posture is suitable for this particular shot… your mind will start to wonder and you will lose focus. Before stepping into the studio, loosen yourself up… think happy thoughts and tell yourself you’re going to rock it.

3. Preparation is KEY–

Learn your content before you get anywhere near a camera. Have a general idea of what you want to say before even stepping into a studio. Make a list of the key points you want to hit, the general message you want to convey, and the tone in which you want to convey it.

4. Don’t fight it–

If you mess up… so what? Chances are you’re not filming in front of a live audience so there is plenty of room for outtakes. If you feel a bunch of word vomit coming upon you.. just embrace it, laugh it off then start again.

5. Wear comfortable clothing–

Yes, it is important to look nice and presentable for camera.. however, this doesn’t mean wearing something so uncomfortable that you can’t focus on anything else. Look nice, but make sure you feel nice too.

Another point to make, remember to HAVE FUN. If you find yourself in front of camera for whatever reason… it probably means someone thinks you’re cool enough to show you off.

 

 

Memories Pizza Donations and Crowdfunding

As many of you know, the Religious Freedom and Restoration Act signed by Indiana Governor Mike Pence (R) has taken on quite a lot of attention in recent days. This story has erupted into a national argument over the controversy that this law “legalizes discrimination” on the basis of religious beliefs.

With that, an Indianapolis local grassroots campaign known as “Open for Service” has taken off and spread like wildfire. Businesses are encouraged to donate $10 to the fund and in return they will receive a sticker to put in their doors and windows to show that they welcome all customers regardless of race, religion, sexual orientation, or gender identity.

However, some businesses who claim to support the RFRA have taken a different approach. Memories Pizza of Walkerton, IN recently took headlines for standing up for their own beliefs and declaring that “if a gay couple came in and wanted us to provide pizzas for their wedding, we would have to say no.”

Although, it is unlikely anyone would request a small pizza place to cater a wedding, this pizzeria has caught backlash from the emotional impact felt by those on both sides of the RFRA. At first, the owners of Memories Pizza shut their doors due to the negativity they were receiving regarding the topic. They told news affiliates that they were receiving threats via Yelp and Twitter and simply did not feel safe to be in business. But as supporters of the RFRA heard of this news, they retaliated in their own way.

In order to “relieve the financial loss endured by the proprietors”, a public crowd-funding donation page on Go Fund Me was set up for Memories Pizza. After just nearly 48 hours, the site that had set an original goal of $200,000 had exceeded all expectations by collecting approximately $842,442. In raising the unexpected funds, Memories Pizza has become a symbol for the national debate around Indiana’s new state law.

Nevertheless, some people are questioning how in the world a small-town business with a stance on a national issue was able to receive so much donation in so little time. The key here is the power of social media and a new trend called crowdfunding.

Crowdfunding is the practice of funding a project or venture by raising many small amounts of money from a large number of people. Typically via the Internet, crowdfunding has gained extreme popularity lately with recent national debate issues. From the memorial funds for Michael Brown to the support funds for George Zimmerman; take a heated national issue and spread it over social media, create a online donation page and you’re sure to get some attention.

The page was started by an opinion contributor to local television station (TheBlaze) in order to support the family through their times of “assault” by the general public. After 99K Facebook shares, local news and eventually national news stations picked up the donation page which resulted in the surge of support. Memories Pizza GoFundMe page received $17,000 in a matter of 60 minutes. Support from all over the country began pouring in and eventually tallied at 29,161 total donations.

Campaigns like Memories Pizza GoFundMe and others help illustrate how quickly divisive political issues can go viral– and how easy it is for millions of people to declare their support with a few dollars.

If you’re interested in reading further on the issue of Crowdfunding, check out the below article posted by Forbes: The Politics of Crowdfunding

 

 

 

10 Poor Office Habits You Need to Break

10 Poor Office Habits You Need to Break

 

1. Excessive noise making– Tapping your foot, clicking your pen, chewing your gum, humming, breathing loudly, slurping your soup… The list goes on and on.

Annoying Finding Nemo

 

 

2. Email “reply all” — Is it necessary? The first email may have been relevant to your whole group.. but your response might not need to be received by your other 35 coworkers….

Don't

 

 

3. Headphones— Your music is so loud that everyone in your office knows you’ve been listening to Sam Smith for 3 weeks straight.

Bob's Burgers Headphones

 


4. Keyboard smashing
— No need to pound the keys… no need.

Keyboard Pound

 

 

5. Personal hygiene practices— #1 Practice good hygiene. #2 Don’t try to improve your personal hygiene in the office. There is a time and place for finger nail filing, flossing, facial hair trimming, etc. The office is not that place.

Nail File

 


6. Jumping into a conversation-
– Again, we know it’s a small space.. but unless you have something valuable to add, don’t hop in.

Interrupting Something

 


7. Leaving a mess
— Don’t be that person. Put away your dishes, wipe your crumbs, throw away your trash, push in your chair.. leave things as you found them.

Spongebob Clean

 


8. Taking things that aren’t yours
— The coke in the fridge, the stapler in the copy room, the donut on your colleagues desk… If it isn’t yours.. don’t take it without permission.

Ross Turkey Sandwich

 


9. Being the office intercom
— It’s understood that if your office consists of a few cubicles in a big open space… your conversations will likely be overheard by your neighbors. However, that doesn’t mean that you shouldn’t take care in reducing your call volume. Jane from accounts doesn’t need to hear about your abscess tooth drainage from last year and how it effected your emotional wellbeing.

Dexter's Lab Loud


10. Bringing in your personal life
— We all have our own issues, but know when and where to discuss them.

Feelings Mean Girls

The Importance of a Responsive Website

Responsive Web Design- You’ve heard it in conversation, you’ve read it on social media, you’ve seen it on TV. You understand that it is relevant, but you’re not entirely sure what it means….

Simply put.. responsive websites “RESPOND” to their environment. It doesn’t matter the user is on an iPhone or Android, Tablet or Laptop, Chrome or Firefox; responsive websites adapt to the device they are being displayed on.

Responsive-websites

Here are 7 Reasons You Need a Responsive Website

1. Mobile phone usage-

How many people do you know that can’t be without their phone? Mobile phone usage is increasing dramatically daily and it doesn’t look like it’s going to slow down anytime soon. What does this mean for your website? Advice Media states that more than 55% of your website visitors access your site from a mobile device. So.. if your website isn’t responsive, you’re losing out on a huge potential market. Check these stats out;

-It is estimated that by 2017 more than 5 billion people will use mobile phones.
-More than 20 percent of Google searches are now being performed on some sort of mobile device.
-25 percent of Internet users only access the internet via a mobile device in the U.S.


2. Maintenance-

If your website isn’t responsive, you are likely to have two different URL’s; One for your mobile version, and one for your desktop version. So why does that matter? With two URL’s for both versions of your site, you now have to run TWO SEO campaigns= your now spending twice the amount of time AND twice the amount of money to update your site.


3. Search Engine Optimization-

Google has said that it ranks sites optimized for mobile, higher in mobile searches (seo-hacker). Additionally, your “link building game” will get stronger if you only have one URL to direct all of your incoming traffic to…boosting overall views on your site and likely increasing your sales.

“If the customer engagement features of your website are not proper and users are leaving your page after a few clicks then the Big G or Google as we know him is going to decrease your rating due to an increased bounce rate.” A reduction of your rating means that you will go down in appearance preference and this will reduce the traffic of potential customers in your site. (Website Magazine)


4. Positive User Experience-

How? Well, when someone accesses a responsive site from their mobile device the user doesn’t have to fool around with zooming and shrinking the text or images on screen. Instead, all of the content automatically adjusts to the screen of the device… making it convenient for all users to read and navigate through (Huffington Post).

Why is this important? According to Google’s Think Insights on Mobile, if someone is accessing your website unsuccessfully and starts to get frustrated there is a 61 percent chance they will leave and head to another website. Additionally, 48 percent of users stated that a poor website comes across as the company not having much care for their business.

“If your navigation menu or company message is not clear, concise, and fast-loading on a smartphone; you may be losing clients, trust, credibility and money.” 


5. Performance-

Having a content first strategy, respects your clients/users time and attention.” (Hyperarts)

Responsive web design is all about a “content first” strategy. That basically means that the information on your site needs to quickly load so that users can reap the benefits of your business straight away. Design of your website is no longer solely about decoration.. you need performance.


6. Google Told You To-

In 2013, Google claimed 67 percent of the search market share, making it the most popular search engine in the world (Huffington Post). And guess what? If that 67 percent share holder is telling you that responsive web design is HIGHLY recommended… I wouldn’t take it lightly.

For more information on why it is important for Google, check out this article: http://engage.synecoretech.com/marketing-technology-for-growth/bid/204425/Why-Google-Recommends-Responsive-Web-Design


7. Looks Awesome
 –

Like seriously…. If you want to see some examples..

Check this site out: 50 Awesome Responsive Website Designs