“Marketing is no longer about the stuff that you make, but about the stories you tell.”
1. Increased Brand Awareness
Traditional techniques for increasing brand awareness are known to draw your company wallet quite quickly. With the readily available tool known as social media, you can create an awareness campaign for your brand at little or NO cost. In addition, according to a report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. Another study published by Convince&Convert found that 53% of Americans who follow brands in social are more loyal to those brands (Forbes).
2. Distribute Content
Readily available status updates, tweets, Instagram posts are all awaiting your use. Get you content out there quickly and easily to your followers! Announce your upcoming specials, a new product launch, or simply post a funny article you read the other day to get your customers talking. For a more pin-pointed approach, utilize features such as Facebook Ads to to have your posts seen by more users on the network.
3. Learn About Your Audience
Which brings me to my next point – TARGETING YOUR AUDIENCE… It’s never been easier with today’s technology. With the previously mentioned Facebook ads, you can boost from your page and target the boost to reach a particular demographic of location, age, gender, or interest. Use the engagement statistics on Facebook to help you understand who is viewing your posts, when they are viewing it, and at what type of post most attracts them to your page. Additionally, strike up conversation with your viewers. You’ll be surprise how much your followers, engagement level, and clickthrough rate will increase when you start mentioning others and directing the spotless elsewhere every once in a while.
4. Increase Sales
Every post you make on social media platform is an opportunity for customers to convert. Every blog post, image, video, tweet, comment you share is a chance for someone to notice you, which could lead to a site visit and eventually a conversion (Forbes). Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be (Hootsuite).
5. Improve Customer Service
Social media for business gives you instant access to positive or negative feedback, which provides you with valuable insights on the customer perspective (Cisnero). If you have a new product launching and you post in on social media, with the responses of your followers you have instant feedback which helps you in the long run. Another way social media helps with your customer service is that it allows you as a business to create meaningful relationship with customers. You are able to build a sense of rapport with them through actively engaging in conversations. As previously mentioned, utilize the engagement statistics on your social media platform to understand your audience and best serve them.