“Marketing is no longer about the stuff that you make, but about the stories you tell.”

-Seth Godin

 

1. Increased Brand Awareness

Traditional techniques for increasing brand awareness are known to draw your company wallet quite quickly. With the readily available tool known as social media, you can create an awareness campaign for your brand at little or NO cost. In addition, according to a report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. Another study published by Convince&Convert found that 53% of Americans who follow brands in social are more loyal to those brands (Forbes).

2. Distribute Content

Readily available status updates, tweets, Instagram posts are all awaiting your use. Get you content out there quickly and easily to your followers! Announce your upcoming specials, a new product launch, or simply post a funny article you read the other day to get your customers talking. For a more pin-pointed approach, utilize features such as Facebook Ads to to have your posts seen by more users on the network.

3. Learn About Your Audience

Which brings me to my next point – TARGETING YOUR AUDIENCE… It’s never been easier with today’s technology. With the previously mentioned Facebook ads, you can boost from your page and target the boost to reach a particular demographic of location, age, gender, or interest. Use the engagement statistics on Facebook to help you understand who is viewing your posts, when they are viewing it, and at what type of post most attracts them to your page. Additionally, strike up conversation with your viewers. You’ll be surprise how much your followers, engagement level, and clickthrough rate will increase when you start mentioning others and directing the spotless elsewhere every once in a while.

4. Increase Sales

Every post you make on social media platform is an opportunity for customers to convert. Every blog post, image, video, tweet, comment you share is a chance for someone to notice you, which could lead to a site visit and eventually a conversion (Forbes). Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be (Hootsuite).

5. Improve Customer Service

Social media for business gives you instant access to positive or negative feedback, which provides you with valuable insights on the customer perspective (Cisnero). If you have a new product launching and you post in on social media, with the responses of your followers you have instant feedback which helps you in the long run. Another way social media helps with your customer service is that it allows you as a business to create meaningful relationship with customers. You are able to build a sense of rapport with them through actively engaging in conversations. As previously mentioned, utilize the engagement statistics on your social media platform to understand your audience and best serve them.

 giphy

 

Screen Shot 2015-05-01 at 10.25.15 AM

It’s called typography. The art and technique of arranging type to make written language readable and appealing. Dated back to the early 17th century it has been used in many countries by many languages for many reasons. You see it everywhere you look; magazines, billboards, books, on your cell phone, in your mail, on your box of cereal, stitched into your favorite jacket, on a website.

Typography and the font-faces we choose have a huge impact on multiple aspects of our website including readability, mood, perceived article length, user experience and much, much more. In order to properly portray the vision and mood of the website, it is essential that website designers know and understand the different principles (source: webinsation).

So… let’s talk about first impression. First impressions are lasting impressions. Whether we are talking about shaking someones hand, greeting them on a phone call, or an individual visiting your website. Something you may not realize is that typography helps to create an experience on a website before the visitors ever even click a button or read a word. The treatment of type creates an atmosphere and elicits a response much the same way as tone of voice does (source: smashing magazine). In saying that, typography can be said to establish the personality of the website.

Take the example of a resume. If you were an employer, which candidate would you be more likely to pass on for an interview?

Candidate A:

Screen Shot 2015-04-30 at 3.49.27 PM

OR

Candidate B:

Screen Shot 2015-05-01 at 11.24.54 AM

Based on the look and feel of even the very first sentence of their resume you are most likely going to go with candidate B. The clean and clear font looks professional and conveys a distinguished mood helping you to feel the credibility behind their voice.

Let’s take an example of a logo. Imagine you find yourself unfortunately in need of a lawyer. Would you rather…

Candidate A:

Screen Shot 2015-04-30 at 4.21.57 PM

OR

Candidate B:

Screen Shot 2015-04-30 at 4.21.23 PM

 

Most likely if you’re seeking someone to represent you in a court of law you’re going to want someone who looks like they know what their doing. Something as simple as the typeface of a logo can be the deciding factor between two potential candidates.

Alright, so we based on the two above examples we know that typography is very influential, but let’s talk again about your website. When potential clients first lay eyes on your page, you want to give the best first impression possible by setting the tone. Check out this College Humor video on how fonts give personality:

 

 

Anyways, one thing to keep in mind when choosing a font is legibility. And with the evolution of multiple device viewing, you’re going to want your webpage to look the same across all tablets, PCs, Macs, iPhones, etc. In other words, you’re going to want the fonts on your website to be responsive no matter which device it is being viewed on.

Traditionally, below is a list of fonts that are widely known as “web safe” because you can use them without embedding a font code in CSS.

Serif Fonts  

Screen Shot 2015-05-01 at 9.53.12 AM


Sans-Serif Fonts

Screen Shot 2015-05-01 at 9.53.25 AM

Monospace Fonts
Screen Shot 2015-05-01 at 9.53.35 AM

In conclusion, when picking out a font for you website it can be quite overwhelming. You want something interesting and detailed that gives you credibility while still being edgy and hip. Be on the lookout for the things mentioned in this post (legible, responsive, etc), and remember the list of traditional fonts above as a safe zone when you’re not exactly sure what may or may not work for you.

Check out this article for more information: Web Font Typography

 

Everyday we see clients come in to our office pumped and ready to smash out an on-camera interview. They walk into the studio chirpy and excited, completely psyched to get on screen and give it their best shot. However, the second they sit in the chair and that little red flight flickers on signaling that the camera is recording, their mind goes blank, their palms become sweaty, and when they open their mouth nothing comes out. Unfortunately this is an extremely common occurence for all individuals finding themselves in an on-camera situation.

Here are 5 tips we think will help you overcome this fear:

1. Hold a thought –

When speaking on camera, it’s easy to have wondering thoughts… you stress about the point you’re making now, and how it will relate to the next item on your list. There is so much happening in your brain that you feel jumbled and stressed to a point where you aren’t thinking clearly. The key here is to hold your thought. Having a clear point of view and understanding your intention will bring the right energy to your face and your eyes (which are key communicators and will be the first thing your viewers look at).

2. Don’t take yourself so seriously–

The instant you start thinking about how your hair looks, if you’re maintaining enough eye contact, if your posture is suitable for this particular shot… your mind will start to wonder and you will lose focus. Before stepping into the studio, loosen yourself up… think happy thoughts and tell yourself you’re going to rock it.

3. Preparation is KEY–

Learn your content before you get anywhere near a camera. Have a general idea of what you want to say before even stepping into a studio. Make a list of the key points you want to hit, the general message you want to convey, and the tone in which you want to convey it.

4. Don’t fight it–

If you mess up… so what? Chances are you’re not filming in front of a live audience so there is plenty of room for outtakes. If you feel a bunch of word vomit coming upon you.. just embrace it, laugh it off then start again.

5. Wear comfortable clothing–

Yes, it is important to look nice and presentable for camera.. however, this doesn’t mean wearing something so uncomfortable that you can’t focus on anything else. Look nice, but make sure you feel nice too.

Another point to make, remember to HAVE FUN. If you find yourself in front of camera for whatever reason… it probably means someone thinks you’re cool enough to show you off.

 

 

As many of you know, the Religious Freedom and Restoration Act signed by Indiana Governor Mike Pence (R) has taken on quite a lot of attention in recent days. This story has erupted into a national argument over the controversy that this law “legalizes discrimination” on the basis of religious beliefs.

With that, an Indianapolis local grassroots campaign known as “Open for Service” has taken off and spread like wildfire. Businesses are encouraged to donate $10 to the fund and in return they will receive a sticker to put in their doors and windows to show that they welcome all customers regardless of race, religion, sexual orientation, or gender identity.

However, some businesses who claim to support the RFRA have taken a different approach. Memories Pizza of Walkerton, IN recently took headlines for standing up for their own beliefs and declaring that “if a gay couple came in and wanted us to provide pizzas for their wedding, we would have to say no.”

Although, it is unlikely anyone would request a small pizza place to cater a wedding, this pizzeria has caught backlash from the emotional impact felt by those on both sides of the RFRA. At first, the owners of Memories Pizza shut their doors due to the negativity they were receiving regarding the topic. They told news affiliates that they were receiving threats via Yelp and Twitter and simply did not feel safe to be in business. But as supporters of the RFRA heard of this news, they retaliated in their own way.

In order to “relieve the financial loss endured by the proprietors”, a public crowd-funding donation page on Go Fund Me was set up for Memories Pizza. After just nearly 48 hours, the site that had set an original goal of $200,000 had exceeded all expectations by collecting approximately $842,442. In raising the unexpected funds, Memories Pizza has become a symbol for the national debate around Indiana’s new state law.

Nevertheless, some people are questioning how in the world a small-town business with a stance on a national issue was able to receive so much donation in so little time. The key here is the power of social media and a new trend called crowdfunding.

Crowdfunding is the practice of funding a project or venture by raising many small amounts of money from a large number of people. Typically via the Internet, crowdfunding has gained extreme popularity lately with recent national debate issues. From the memorial funds for Michael Brown to the support funds for George Zimmerman; take a heated national issue and spread it over social media, create a online donation page and you’re sure to get some attention.

The page was started by an opinion contributor to local television station (TheBlaze) in order to support the family through their times of “assault” by the general public. After 99K Facebook shares, local news and eventually national news stations picked up the donation page which resulted in the surge of support. Memories Pizza GoFundMe page received $17,000 in a matter of 60 minutes. Support from all over the country began pouring in and eventually tallied at 29,161 total donations.

Campaigns like Memories Pizza GoFundMe and others help illustrate how quickly divisive political issues can go viral– and how easy it is for millions of people to declare their support with a few dollars.

If you’re interested in reading further on the issue of Crowdfunding, check out the below article posted by Forbes: The Politics of Crowdfunding

 

 

 

10 Poor Office Habits You Need to Break

1. Excessive noise making– Tapping your foot, clicking your pen, chewing your gum, humming, breathing loudly, slurping your soup… The list goes on and on.

Annoying Finding Nemo

 

 

2. Email “reply all” – Is it necessary? The first email may have been relevant to your whole group.. but your response might not need to be received by your other 35 coworkers….

Don't

 

 

3. Headphones– Your music is so loud that everyone in your office knows you’ve been listening to Sam Smith for 3 weeks straight.

Bob's Burgers Headphones

 


4. Keyboard smashing
– No need to pound the keys… no need.

Keyboard Pound

 

 

5. Personal hygiene practices– #1 Practice good hygiene. #2 Don’t try to improve your personal hygiene in the office. There is a time and place for finger nail filing, flossing, facial hair trimming, etc. The office is not that place.

Nail File

 


6. Jumping into a conversation-
- Again, we know it’s a small space.. but unless you have something valuable to add, don’t hop in.

Interrupting Something

 


7. Leaving a mess
– Don’t be that person. Put away your dishes, wipe your crumbs, throw away your trash, push in your chair.. leave things as you found them.

Spongebob Clean

 


8. Taking things that aren’t yours
– The coke in the fridge, the stapler in the copy room, the donut on your colleagues desk… If it isn’t yours.. don’t take it without permission.

Ross Turkey Sandwich

 


9. Being the office intercom
– It’s understood that if your office consists of a few cubicles in a big open space… your conversations will likely be overheard by your neighbors. However, that doesn’t mean that you shouldn’t take care in reducing your call volume. Jane from accounts doesn’t need to hear about your abscess tooth drainage from last year and how it effected your emotional wellbeing.

Dexter's Lab Loud


10. Bringing in your personal life
– We all have our own issues, but know when and where to discuss them.

Feelings Mean Girls

Responsive Web Design- You’ve heard it in conversation, you’ve read it on social media, you’ve seen it on TV. You understand that it is relevant, but you’re not entirely sure what it means….

Simply put.. responsive websites “RESPOND” to their environment. It doesn’t matter the user is on an iPhone or Android, Tablet or Laptop, Chrome or Firefox; responsive websites adapt to the device they are being displayed on.

Responsive-websites

Here are 7 Reasons You Need a Responsive Website

1. Mobile phone usage-

How many people do you know that can’t be without their phone? Mobile phone usage is increasing dramatically daily and it doesn’t look like it’s going to slow down anytime soon. What does this mean for your website? Advice Media states that more than 55% of your website visitors access your site from a mobile device. So.. if your website isn’t responsive, you’re losing out on a huge potential market. Check these stats out;

-It is estimated that by 2017 more than 5 billion people will use mobile phones.
-More than 20 percent of Google searches are now being performed on some sort of mobile device.
-25 percent of Internet users only access the internet via a mobile device in the U.S.


2. Maintenance-

If your website isn’t responsive, you are likely to have two different URL’s; One for your mobile version, and one for your desktop version. So why does that matter? With two URL’s for both versions of your site, you now have to run TWO SEO campaigns= your now spending twice the amount of time AND twice the amount of money to update your site.


3. Search Engine Optimization-

Google has said that it ranks sites optimized for mobile, higher in mobile searches (seo-hacker). Additionally, your “link building game” will get stronger if you only have one URL to direct all of your incoming traffic to…boosting overall views on your site and likely increasing your sales.

“If the customer engagement features of your website are not proper and users are leaving your page after a few clicks then the Big G or Google as we know him is going to decrease your rating due to an increased bounce rate.” A reduction of your rating means that you will go down in appearance preference and this will reduce the traffic of potential customers in your site. (Website Magazine)


4. Positive User Experience-

How? Well, when someone accesses a responsive site from their mobile device the user doesn’t have to fool around with zooming and shrinking the text or images on screen. Instead, all of the content automatically adjusts to the screen of the device… making it convenient for all users to read and navigate through (Huffington Post).

Why is this important? According to Google’s Think Insights on Mobile, if someone is accessing your website unsuccessfully and starts to get frustrated there is a 61 percent chance they will leave and head to another website. Additionally, 48 percent of users stated that a poor website comes across as the company not having much care for their business.

“If your navigation menu or company message is not clear, concise, and fast-loading on a smartphone; you may be losing clients, trust, credibility and money.” 


5. Performance-

Having a content first strategy, respects your clients/users time and attention.” (Hyperarts)

Responsive web design is all about a “content first” strategy. That basically means that the information on your site needs to quickly load so that users can reap the benefits of your business straight away. Design of your website is no longer solely about decoration.. you need performance.


6. Google Told You To-

In 2013, Google claimed 67 percent of the search market share, making it the most popular search engine in the world (Huffington Post). And guess what? If that 67 percent share holder is telling you that responsive web design is HIGHLY recommended… I wouldn’t take it lightly.

For more information on why it is important for Google, check out this article: http://engage.synecoretech.com/marketing-technology-for-growth/bid/204425/Why-Google-Recommends-Responsive-Web-Design


7. Looks Awesome
 -

Like seriously…. If you want to see some examples..

Check this site out: 50 Awesome Responsive Website Designs

There are some people that fear that with the introduction of the sleek and new shiny toy known as Social Media… it’s predecessor Email has been permanently pushed aside. THINK NOT OF THESE FALSE ACCUSATIONS! Email is still here and sexier than ever!

 

Here is the proof:


No Competition -

In the year 2014, Radicati Group projected 2.5 Billion email users worldwide. There are studies upon surveys upon reports with proof that email dominates when it comes to total users worldwide.

Reach

In social media we usually talk about “Potential Reach” to refer to the number of followers. For example in the case of SocialMouths, its potential reach on Facebook is 13k. That’s just the number of Page Likes (Fans) but your content only reaches a small fraction of that. Granted, email is only opened by a fraction of subscribers, but here’s the difference, the actual message will reach its destination, s/he then has the option to not read it.

Life Span and Action Orientation

The actual life span of social media postings are very very short. There a sent to a limited audience and can easily go unnoticed within a matter of minutes. Email, on the contrary, doesn’t die unless it is killed. It patiently sits in your audiences inbox until they delete it, open it.. OR possibly forwarded it to more potential clients. Email has become transactional in nature and you can use it to direct traffic to your website and it ultimately drives sales.

Return on Investment–

Email marketing as a channel was the third overall lead generation source for marketers in 2013, producing 13% of all leads (Source: HubSpot)…. AND For every $1 spent, $44.25 is the average return on email marketing investment (Source: Exact Target). Utilizing email marketing is a low-cost, affordable, and EFFECTIVE strategy that should be implemented if you’re a business trying to get the most BANG for your BUCK.

Analytics– 

With the availability of tools and software monitoring statistics such as delivery, open, click, bounce, and unsubscribe… rates are TRACKED AND MONITORED so you know how certain campaigns will perform (B2C).

Engagement and Targeting–

With email marketing, customer targeting can be implemented through lead scoring, which is a classification methodology used to rank prospects against certain criteria (B2C). You, as a business, can easily choose who receives your email and who doesn’t.

Build Relationships and Rapport–

Email marketing is important for building relationships with prospects, leads, and current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them (Source: Half A Bubble Out).

Protection– 

Google is constantly changing its algorithm and, sometimes, you can end up with a penalty without even knowing what you’ve done wrong. In that situation your mailing list is the only real protection you have. (Ramsay Tapling, The Blog Tyrant).

Promotion–

If someone has given you their email address they are ready to engage with your content or products. And, best of all, they’ll help you promote it so you can get more email subscribers. (Ramsay Tapling, The Blog Tyrant).

“If there is one thing that business, content, and conversion rate experts agree upon, it is that building an email list is vital. Don’t be the business owner that misses out on engaging with your audience, driving new business, and protecting yourself from changes in search and social algorithms.” (Campaign Monitor)

By: Emily Luttrull

This February, Fat Head won our first Addy award from Evansville’s chapter of the American Advertising Federation. Our video “Happy” took Silver in its category: “Digital Advertising – Video: Branded Content more than 60 seconds.”

“Happy” was created as a way for the staff and faculty of St. Mary’s Health to celebrate US News & World report naming them the #4 hospital in Indiana (and #1 in Southern Indiana) for the second year in a row.

It took over 9 days of shooting to capture as many St. Mary’s employees as possible dancing to Pharrell Williams’ “Happy.”  The video represents over 70 departments and 5 St. Mary’s locations.

Every shot was captured with a Canon 7D. We also used a Ronin Gimbal Stabilizer, which made it easy to get completely smooth motion shots. The Ronin gave our otherwise static shots extra interest and enhanced the elaborate and creative ideas many of the departments conceived. The only downside its weight and bulkiness while we lugged it around multiple hospital locations. But even though it was inconvenient to transport, the Ronin gave us great shots that would’ve been impossible to do handheld or with a tripod.

The video’s success relies the authentic enthusiasm from the St. Mary’s employees. Each department celebrated their personalities, whether they spent time choreographing a dance or found ways to incorporate props to represent their work. OB/GYN nurses danced with baby dolls in one of their Labor & Delivery rooms. The Rehab Institute utilized their most fun equipment, including someone swinging from the ceiling. And members of the LifeFlight crew were filmed wearing full gear in their helicopter, one of them even strapped to a stretcher.

Editing the hours of footage we captured down to a short music video was easily the hardest part, even after we remixed the song to add an extra 2 and a half minutes.  Everything was edited with Adobe Premiere Pro, and all graphics were created in After Effects.

Working alongside St. Mary’s staff to create a purely fun video was refreshing and enjoyable. And in capturing this celebration, we were able to have a celebration of our own.

Check out the prized video below:

 

By: Emily Luttrull

Good habits don’t start on Monday and end on Friday. Here are 8 tips to help you keep your momentum even on your days off.

1. Get up Early

Our brains are at their best two to four hours after waking up. Getting up early helps you maximize your time and keeping a regular sleeping schedule will make weekday mornings that much easier.

2. Make a Plan

To really make the most of your time, remember the importance of daily goals. When we feel as if we aren’t accomplishing anything, we fall into patterns of self-doubt which only makes things worse. By keeping an end goal in mind, whether it is personal or professional, you can work backward to establish each step you need to take. Plans help us stick to the right tracks, even on days off.

3. Don’t overcommit

Now that you have daily goals and plans to meet them, it may be tempting to work on them all at the same time and try to accomplish too much. But multi-tasking actually lowers your efficiency. Having a maximum of two goals per day makes sure you are able to get them done, and done correctly.

4. Prioritize 

Weekends are the time to make sure the balance between your career and your personal life is still working for you, and time to reset it if necessary. Prioritizing time with friends, family or loved ones may measurably help your business or put dollars in your bank, but it keeps you grounded and happier, and can put things in perspective.

5. Make Time for Hobbies

Hobbies can be like exercise for your brain. Creative hobbies like knitting or painting can be great stress relievers as well as give you an artistic outlet. And group activities like golfing or bowling leagues can be a great way to network.  But more importantly, finding a hobby you enjoy recharges you. It can be like active rest- it energizes you for the week ahead. Plus, it gives you something to look forward to during long work days..

6. Unplug

At work it can be impossible to take a break from email, social media or other website you visit for your job. But taking a break from your devices for a day is beneficial both mentally and physically. Constantly being connected drains your energy. Being off the grid helps you live more in the moment, and getting rid of constant distractions or interruptions will boost your productivity and creativity. If you can’t unplug for an entire day, try just an hour or two. You might get addicted.

7. Take Time to Reflect

Bill Gates famously said, “It’s fine to celebrate success but it is more important to heed the lessons of failure.” Weekends are a perfect opportunity to step back and reflect on the successes, failures and lessons of the previous week and to make improvements for the next. Just spending one hour of thinking could be worth five hours of action. Journaling is a great way to sort out problems and plan solutions.

8. Give Back

In Tom Corley’s book “Wealthy Habits: The Daily Success Habits of Wealthy Individuals,” he wrote that 73% of wealthy people volunteer for five or more hours per month. Volunteering reduces stress, puts things in perspective and adds value to your life. Weekends are the perfect time to get involved and give back to your community.

 

“Amateurs sit and wait for inspiration, the rest of us just get up and go to work.”

-Stephen King 

1. Get more sleep — 7-9 hours people. Insufficient sleep is linked with less innovation, lower job satisfaction and unethical behavior in the workplace (HuffingtonPost).

Katy Perry - Awake

2. Check your email twice a day.. MAX — Don’t get caught up deleting spam or organizing your emails into folders for when you’re “ready to read them”. Turn off your notifications and set aside specific times of the day to refresh that inbox.

Harry Potter Mail

3. Reduce time spent multitasking (if not eliminate it totally) – Your time is spent more wisely and efficiently if you put your focus into one task and complete it before beginning another. Give it your all.. or don’t give it anything.

Multitasking- Monsters Inc

4. Plan your day the night before — get the ball rolling before you even hit the hay! Visualize how you see your day going and start from there!

Plan - Joker The Dark Knight

5. Utilize the “do not disturb” feature on your phone — How many times a day are you interrupted from your task to answer an irrelevant text or phone call? Give yourself certain “freedom windows” throughout your work day. But for the others.. NO PHONE ZONE.

Hand - Donald Duck

6. Take lunch AWAY from the office — Cognitive resources are scarce, limited, quickly and easily depleted… Taking a 15-20 min break is a proven way to sustain concentration and energy levels throughout the day (FastCompany).

Hungry - Winnie the Pooh

7. Learn to say “NO” — Give yourself permission to ignore certain tasks. If it’s not a priority, it can wait.

Modern Family Cam Cleaning

 

8. Automate your life — Take time to set up tools like “automatic bill-pay” and save yourself some hassle.

Aint Nobody Got Time For That

9. Small goals are just as important as the big ones – Setting smaller goals allows you to focus on one part of the bigger picture at a time. This allows you to structurally get the job done.

Baby Steps- Polar Bear

Start with Baby Steps..