Video, Design, Web Development | Evansville, IN

Web Surfers Like Facebook More Than Google For First Time

According to this article on FoxNews,  U.S. web surfers are spending more time socializing than they are searching.

In August 41.1 million minutes (9.8%) were spent on Facebook versus only 39.8 million minutes (9.6%) on all of Google’s sites combined (gmail, searching, YouTube, and all the other smaller Google webs)

Now you might be thinking we are only talking a 1.3 million minutes difference, but in 2007 Facebook captured less than 2 percent of the minutes and Google had a little less than 4 percent while Yahoo had a little over 12 percent. So the shift is huge with more and more people turning to Social Media for their online source for news, friends, picture upload, videos postings, and games.

So what does this mean for my business?
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Why Social Media?

We did this quick animation to present the idea of a socail media strategy to a couple potential clients.

What’s amazing is that a few months later, the stats are already way out of date. Facebook now has half-a-billion people. That means the population of Facebook is only less than China and India. Kind of puts it in perspective doesn’t it?

Lessons in Wedding Video

Just over a month ago I shot my first wedding on video. I’ve had a bit of experience in the past with shooting weddings as a still photographer, but never as a videographer.

Using the Canon 7D, a Vinten tripod/head, Zacuto Striker w/ Z-Finder, and a ton of batteries and memory cards all turned out pretty well. The client was happy with the work and I was too.

Here are a few lessons I learned from my wedding experience:
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Another Canon Game Changer?

Seriously Canon.  Can’t you give the other companies a chance to catch up?

Today marked the official release of the Canon 60D, yet another HD DSLR to add to canon’s line up.

This $1100 camera body adds to and improves upon the already impressive video features of the 7D, however, as Philip Bloom points out, this does not turn one’s 7D into a door-stop.

It seems this is Canon’s replacement for the 50D and an attempt at moving cameras at this price point into the video realm.

Personally, I’m waiting to see what Canon comes up with for the 5D MkIII

Hey, That’s Me!

Chris in front of…himself and his Gretch guitar as part of a One Life Henderson billboard campaign. The billboard campaign was a collaborative process involving staging photographs, moving robotic lights and arm-wrestling with Brian over whether to go color or b/w on the photos. He won.

It was also a chance to highlight our “less is more” design philosophy. Limiting the colors, number of elements and amount of text allows the red, the photo and text to make more impact.
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A Very Fathead Video Shoot

This past weekend we had the pleasure of working with Thomas and Jessica Bernardin, two very talented local artists, on a video project for One Life Church in Henderson, KY.

The location was the second story of a downtown Henderson office building.  The upstairs looked like it hadn’t been touched since the 1950s and its dinginess provided a stark contrast to the vivid colors Jessica was painting.  Despite it being well over 90 degrees with no breeze, we all had fun in this highly collaborative and highly artistic shoot.

Here are a few behind-the-scenes stills from the shoot.
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Nothing endures but change.

Or so Heraclitus thought. Though the principle certainly applies to technology, especially web-technology.

Facebook developers, administrators and designers, like us, have grown accustomed to updates like this from Facebook.  Ones that render hours of our labor, inadequate or obsolete.

The tendency is to moan and shake our fists at the “man” who decided to change the width of custom FBML pages from 760 pixels to 520.  Clearly, the Facebook team will be laughing their heads off while we receive phone calls and e-mails from confused and angry clients wondering why the page we just designed looks like carp and threaten to take their business elsewhere.

Or not.  Really, we should probably just take a deep breath and remember Heraclitus’ perspective.  Changing technology, more than ever, is part of life for developers and designers and needs to be built into our workflow.

What’s your philosophy on handling change in technology?