The Underrated Tragedy of Email Marketing

There are some people that fear that with the introduction of the sleek and new shiny toy known as Social Media… it’s predecessor Email has been permanently pushed aside. THINK NOT OF THESE FALSE ACCUSATIONS! Email is still here and sexier than ever!

 

Here is the proof:


No Competition

In the year 2014, Radicati Group projected 2.5 Billion email users worldwide. There are studies upon surveys upon reports with proof that email dominates when it comes to total users worldwide.

Reach

In social media we usually talk about “Potential Reach” to refer to the number of followers. For example in the case of SocialMouths, its potential reach on Facebook is 13k. That’s just the number of Page Likes (Fans) but your content only reaches a small fraction of that. Granted, email is only opened by a fraction of subscribers, but here’s the difference, the actual message will reach its destination, s/he then has the option to not read it.

Life Span and Action Orientation

The actual life span of social media postings are very very short. There a sent to a limited audience and can easily go unnoticed within a matter of minutes. Email, on the contrary, doesn’t die unless it is killed. It patiently sits in your audiences inbox until they delete it, open it.. OR possibly forwarded it to more potential clients. Email has become transactional in nature and you can use it to direct traffic to your website and it ultimately drives sales.

Return on Investment–

Email marketing as a channel was the third overall lead generation source for marketers in 2013, producing 13% of all leads (Source: HubSpot)…. AND For every $1 spent, $44.25 is the average return on email marketing investment (Source: Exact Target). Utilizing email marketing is a low-cost, affordable, and EFFECTIVE strategy that should be implemented if you’re a business trying to get the most BANG for your BUCK.

Analytics– 

With the availability of tools and software monitoring statistics such as delivery, open, click, bounce, and unsubscribe… rates are TRACKED AND MONITORED so you know how certain campaigns will perform (B2C).

Engagement and Targeting–

With email marketing, customer targeting can be implemented through lead scoring, which is a classification methodology used to rank prospects against certain criteria (B2C). You, as a business, can easily choose who receives your email and who doesn’t.

Build Relationships and Rapport–

Email marketing is important for building relationships with prospects, leads, and current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them (Source: Half A Bubble Out).

Protection– 

Google is constantly changing its algorithm and, sometimes, you can end up with a penalty without even knowing what you’ve done wrong. In that situation your mailing list is the only real protection you have. (Ramsay Tapling, The Blog Tyrant).

Promotion–

If someone has given you their email address they are ready to engage with your content or products. And, best of all, they’ll help you promote it so you can get more email subscribers. (Ramsay Tapling, The Blog Tyrant).

“If there is one thing that business, content, and conversion rate experts agree upon, it is that building an email list is vital. Don’t be the business owner that misses out on engaging with your audience, driving new business, and protecting yourself from changes in search and social algorithms.” (Campaign Monitor)

Our First Addy Award – “Happy” for St. Mary’s

By: Emily Luttrull

This February, Fat Head won our first Addy award from Evansville’s chapter of the American Advertising Federation. Our video “Happy” took Silver in its category: “Digital Advertising – Video: Branded Content more than 60 seconds.”

“Happy” was created as a way for the staff and faculty of St. Mary’s Health to celebrate US News & World report naming them the #4 hospital in Indiana (and #1 in Southern Indiana) for the second year in a row.

It took over 9 days of shooting to capture as many St. Mary’s employees as possible dancing to Pharrell Williams’ “Happy.”  The video represents over 70 departments and 5 St. Mary’s locations.

Every shot was captured with a Canon 7D. We also used a Ronin Gimbal Stabilizer, which made it easy to get completely smooth motion shots. The Ronin gave our otherwise static shots extra interest and enhanced the elaborate and creative ideas many of the departments conceived. The only downside its weight and bulkiness while we lugged it around multiple hospital locations. But even though it was inconvenient to transport, the Ronin gave us great shots that would’ve been impossible to do handheld or with a tripod.

The video’s success relies the authentic enthusiasm from the St. Mary’s employees. Each department celebrated their personalities, whether they spent time choreographing a dance or found ways to incorporate props to represent their work. OB/GYN nurses danced with baby dolls in one of their Labor & Delivery rooms. The Rehab Institute utilized their most fun equipment, including someone swinging from the ceiling. And members of the LifeFlight crew were filmed wearing full gear in their helicopter, one of them even strapped to a stretcher.

Editing the hours of footage we captured down to a short music video was easily the hardest part, even after we remixed the song to add an extra 2 and a half minutes.  Everything was edited with Adobe Premiere Pro, and all graphics were created in After Effects.

Working alongside St. Mary’s staff to create a purely fun video was refreshing and enjoyable. And in capturing this celebration, we were able to have a celebration of our own.

Check out the prized video below:

 

9 Ways to Become the Most Productive YOU

“Amateurs sit and wait for inspiration, the rest of us just get up and go to work.”

-Stephen King 

1. Get more sleep — 7-9 hours people. Insufficient sleep is linked with less innovation, lower job satisfaction and unethical behavior in the workplace (HuffingtonPost).

Katy Perry - Awake

2. Check your email twice a day.. MAX — Don’t get caught up deleting spam or organizing your emails into folders for when you’re “ready to read them”. Turn off your notifications and set aside specific times of the day to refresh that inbox.

Harry Potter Mail

3. Reduce time spent multitasking (if not eliminate it totally) — Your time is spent more wisely and efficiently if you put your focus into one task and complete it before beginning another. Give it your all.. or don’t give it anything.

Multitasking- Monsters Inc

4. Plan your day the night before — get the ball rolling before you even hit the hay! Visualize how you see your day going and start from there!

Plan - Joker The Dark Knight

5. Utilize the “do not disturb” feature on your phone — How many times a day are you interrupted from your task to answer an irrelevant text or phone call? Give yourself certain “freedom windows” throughout your work day. But for the others.. NO PHONE ZONE.

Hand - Donald Duck

6. Take lunch AWAY from the office — Cognitive resources are scarce, limited, quickly and easily depleted… Taking a 15-20 min break is a proven way to sustain concentration and energy levels throughout the day (FastCompany).

Hungry - Winnie the Pooh

7. Learn to say “NO” — Give yourself permission to ignore certain tasks. If it’s not a priority, it can wait.

Modern Family Cam Cleaning

 

8. Automate your life — Take time to set up tools like “automatic bill-pay” and save yourself some hassle.

Aint Nobody Got Time For That

9. Small goals are just as important as the big ones — Setting smaller goals allows you to focus on one part of the bigger picture at a time. This allows you to structurally get the job done.

Baby Steps- Polar Bear

Start with Baby Steps..

 

10 Reasons Why Your Business Needs a Video Testimonial

1. People are skeptical In a world filled with advertising, people are tired of being deceived that they find it hard to believe any claims made by businesses. Video testimonials break that skeptic barrier by offering a face and name to the claim!

I don't believe what you've described in writing....

I don’t believe what you’ve described in writing….

 

2. It comes natural Pitch to your potential clients with a natural, believable, authentic response.

Tell The Truth Aladdin

 

3. No one has time to read text Visual data is processed 60,000 times quicker than text (WebDAM). Truth.

Clock Running

 

4. It’s proven to workCustomer testimonials have the highest effectiveness rating for all types of content marketing, with a rating of 89% (WebDAM).

Thumbs Up Most Interesting Man

The Most Interesting Man in the World Approves.

 

 5. No more misunderstood texts Video testimonials help reduce misread content and add a sense of trust with your client.

Barney Misread Text

 

6. Visual images are engaging Website visitors who view video stay on a website an average of 2 minutes longer than those who don’t view videos (ComScore).

Spongebob Television

 

7. Quick Reach For any new client in the market for a business like yours, they’re going to want information and they’re going to want it now.

I Want It Now

 

8. Show it Off!On your website (obviously), In your reception/waiting area, on a DVD, on your Facebook… the options are endless if you’re wanting to reach out to the optimal amount of potential clients.

Waiting Room

 

9. Lasting ImpressionChances are a viewer is going to remember your video over the text on your page.

What they will say if you don't have a video testimonial...

What they will say if you don’t have a video testimonial…

 

10. They’re just plain coolThrow in some music and add some colorful graphics and you instantly grab the attention of any viewer.

Cool Retro

 

BONUS – It helps your SEO (Search Engine Optimization)! In laymans terms… it will help you “get found” through Google Search.

Doctor Who Trust Me

Rollerblading & the Sony FS700

This past Saturday Thomas Bernardin, Chris Weatherly and myself took the Sony FS700 out for a slo-mo test. Thomas is a great DP but today he was our on camera talent and he has mad skills. We wanted to test the slo-mo capabilities of the camera with some fast paced action. Since Thomas was our talent we gave him the footage to edit. His editing and coloring skills along with great music from Sean Little, Chris Weatherly’s DP skills and my gear made for one great little project at the park.

See our review below and also be on the looking out for the upcoming video review of the Sony FS700 by Chris Weatherly.