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	<title>Fat Head MediaFat Head Media | Telling your story through video, web, social media and print.</title>
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	<link>http://fatheadmedia.com</link>
	<description>Telling your story through video, web, social media and print.</description>
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		<title>Rollerblading &amp; the Sony FS700</title>
		<link>http://fatheadmedia.com/rollerblading-the-sony-fs700/</link>
		<comments>http://fatheadmedia.com/rollerblading-the-sony-fs700/#comments</comments>
		<pubDate>Wed, 26 Sep 2012 19:46:02 +0000</pubDate>
		<dc:creator>damon</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://fatheadmedia.com/?p=317</guid>
		<description><![CDATA[This past Saturday Thomas Bernardin, Chris Weatherly and myself took the Sony FS700 out for a slo-mo test. Thomas is a great DP but today he was our on camera talent and he has mad skills. We wanted to test the slo-mo capabilities of the camera with some fast paced action. Since Thomas was our [...]]]></description>
			<content:encoded><![CDATA[<p><iframe src="http://player.vimeo.com/video/50231420?title=0&amp;byline=0&amp;portrait=0&amp;color=ff9933" width="500" height="281" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<p>This past Saturday <a href="https://twitter.com/tbernardinfilms">Thomas Bernardin</a>, <a href="https://twitter.com/chrisweatherly">Chris Weatherly</a> and <a href="https://twitter.com/fatheadmedia">myself </a> took the Sony FS700 out for a slo-mo test. Thomas is a great DP but today he was our on camera talent and he has mad skills. We wanted to test the slo-mo capabilities of the camera with some fast paced action. Since Thomas was our talent we gave him the footage to edit. His editing and coloring skills along with great music from <a href="http://www.iamseanlittle.me">Sean Little</a>, Chris Weatherly&#8217;s DP skills and my gear made for one great little project at the park. </p>
<p>See our review below and also be on the looking out for the upcoming video review of the Sony FS700 by Chris Weatherly.</p>]]></content:encoded>
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		<title>Sony FS 700 Review</title>
		<link>http://fatheadmedia.com/sony-fs-700-review/</link>
		<comments>http://fatheadmedia.com/sony-fs-700-review/#comments</comments>
		<pubDate>Fri, 03 Aug 2012 13:11:45 +0000</pubDate>
		<dc:creator>bnnotess</dc:creator>
				<category><![CDATA[Reviews]]></category>

		<guid isPermaLink="false">http://fatheadmedia.com/?p=13</guid>
		<description><![CDATA[2010 was a pivotal year for Fat Head Media. For years, we had been shooting video on the trusty Sony PD150, a prosumer work-horse of SD video shot on a tiny sensor. I lusted after the cinematic look of cameras well out of our price range and fervently researched absurd mods like depth of field [...]]]></description>
			<content:encoded><![CDATA[<p>2010 was a pivotal year for Fat Head Media. For years, we had been shooting video on the trusty Sony PD150, a prosumer work-horse of SD video shot on a tiny sensor. I lusted after the cinematic look of cameras well out of our price range and fervently researched absurd mods like depth of field adapters, but there had already been rumblings. The game was changing*.</p>
<p>Since the 2008 release of the Canon 5D Mk II (a camera Canon never expected a video professional to purchase) and the subsequent release of the Canon 7D we had all been drooling of positively salacious amounts of bokeh (shallow depth of field) in this rapidly breeding genre.</p>
<p>Then, sometime in March 2010, we got our first 7D body, and quite honestly, with little to no exaggeration, our lives changed.</p>
<p>The past 2 years of filmmaking have been exceptional. A period of unparalleled expansion and refinement of our craft.</p>
<p>It has also been a wild time for the world of digital video.</p>
<p>To sum up; despite their extremely economic image-quality to cost ratio, there comes a point in every DSLR shooter’s life where they long for something more. Specifically, higher bit-rates, lower crop ratio (for the 7D), quality on camera audio just to name a few.</p>
<p><strong>Enter the FS700</strong>, a camera for grown-ups. A camera that is shockingly good at shooting video because that is what it’s designed to do (unlike DSLRS).</p>
<p><span id="more-13"></span></p>
<p>This review is NOT a comparison of the FS700 to its competitors, it is one camera operators impressions a few significant details about using the FS700 as opposed to DSLR shooting. Some are obvious. Some are more subtle.</p>
<p><a href="http://fatheadmedia.com/wp-content/uploads/2012/08/size.jpg"><img class="alignnone size-medium wp-image-186" title="size" src="http://fatheadmedia.com/wp-content/uploads/2012/08/size-300x200.jpg" alt="size" width="300" height="200" /></a></p>
<p><strong>Weight</strong><br />
The camera is heavier; 3.12 lbs as opposed to the 1.8lbs of the 7D body. It sounds insignificant but it isn’t. It could be the increased size of the camera but it feels much bigger. Also an additional pound and a half make a big difference on your fluid tripod head.</p>
<p>The weight has not been a big issue for our transition to shooting on the FS700 other than changing tripod heads. the Manfrotto 503HDV specs say it can counterbalance 8.8 lbs, but the FS700 and lens clearly pushes its limits. The Vinten Vision Blue seems to handle the camera, monitor and lens just fine.</p>
<p><strong>Controls</strong><br />
Camera controls are what they are; confusing and unfriendly. The FS700’s are no different. Even so, having accessible buttons for peaking, switches for white balance and ISO, and on camera audio level controls are a big improvement over DSLR shooting.</p>
<p><a href="http://fatheadmedia.com/wp-content/uploads/2012/08/controls1.jpg"><img class="alignnone size-medium wp-image-183" title="controls1" src="http://fatheadmedia.com/wp-content/uploads/2012/08/controls1-300x200.jpg" alt="controls1" width="300" height="200" /></a></p>
<p><strong>Focus Peaking</strong><br />
If you are unfamiliar with the focus peaking feature on video, get familiar. For those of us DSLR shooters who despaired in edits because shots we thought were in focus weren’t. Peaking on an external monitor was a huge help.</p>
<p>The built in focus peaking on the FS700 is a small feature that works great and is extremely helpful, especially when shooting shallow DOF.</p>
<p><a href="http://fatheadmedia.com/wp-content/uploads/2012/08/peaking.jpg"><img class="alignnone size-medium wp-image-185" title="peaking" src="http://fatheadmedia.com/wp-content/uploads/2012/08/peaking-300x200.jpg" alt="peaking" width="300" height="200" /></a></p>
<p><strong>Neutral Density</strong><br />
On camera ND filters are a feature that was sorely missed in my days of shooting DSLR. It was even a feature we enjoyed on the PD-170. Reunited and it feels so good.</p>
<p><a href="http://fatheadmedia.com/wp-content/uploads/2012/08/nd.jpg"><img class="alignnone size-medium wp-image-184" title="nd" src="http://fatheadmedia.com/wp-content/uploads/2012/08/nd-300x200.jpg" alt="nd" width="300" height="200" /></a></p>
<p><strong>Battery Life</strong><br />
I haven’t done official comparisons, but I can shoot on the FS700 for 4-5 hours on a single battery. I believe this is better than DSLR shooting, but I am not sure.</p>
<p><strong>Lenses</strong><br />
We don’t own any sony E-Mount lenses, therefore have to use an adapter (or two) to mount the same lenses we were using on our DSLRs.</p>
<p>There is one obvious caveat: Canon EOS lenses (of which we have a few) have their aperture controlled through the camera. There is nothing on the lens that lets you adjust. Therefore, if you do not buy an adapter that has built in aperture control for EOS (like the Metabones adapter), you will have to remove your EOS lens from the FS700 and put it on canon body to check/adjust your aperture. This is, frankly, a pain.</p>
<p>The solution: Either you could pony up $400 for a metabones adapter, or buy non EOS lenses (like Nikons) that have manual aperture control on the lens. Eventually, I think we will buy a better adapter, but for now have been keeping a Canon camera body close by for aperture checks. It honestly hasn’t been too cumbersome.</p>
<p><strong>Audio</strong><br />
Getting good audio has been the bane of every DSLR shooter’s existence at some point or another. This is because DSLRs are (surprise) stills cameras that aren’t meant to really shoot film.</p>
<p>The FS700, like most other pro-level video cameras, has two built in XLR inputs with independently adjustable controls built right onto the panel. Really, this shouldn’t be a big deal, but for someone who has had to reshoot things because someone else forgot to press record on a separate device, it’s freaking amazing.</p>
<p><a href="http://fatheadmedia.com/wp-content/uploads/2012/08/audio.jpg"><img class="alignnone size-medium wp-image-182" title="audio" src="http://fatheadmedia.com/wp-content/uploads/2012/08/audio-300x200.jpg" alt="audio" width="300" height="200" /></a></p>
<p>Now onto the good stuff.</p>
<p><strong>Low light</strong><br />
The DSLR camera performance in low light was one of the two HUGE reasons people chose to make movies with them. You can shoot the equivalent film ISO of 1600 and still have usable footage.</p>
<p>The FS700 retains this huge benefit of DSLR shooting. The base ISO of the camera is 500 and you can set it up to a ridiculous 160000 (but I haven’t tried it). How this camera compares to DSLRs and its video competitors in low light performance and the aesthetic of its image noise are nuanced topics detailed in other places. What matters to me is that I get to carry over the incredible flexibility of lighting I enjoyed on my 7D.</p>
<p><strong>Depth of Field</strong><br />
Shallow depth of field is the feature (if it can be called a feature) that I hold directly responsible for the meteoric rise of the DSLR video. It frankly sent REAL video cameras into a mad dash to compete with this, previously exclusive, aesthetic.</p>
<p>Since the FS700 is a Super 35 sensor which actually means it’s JUST slightly smaller than motion picture film. Even though it does have a crop factor of 1.5 (the angle of view of your 35mm lenses is multiplied ) you are essentially working with the same depth of field as a cinema film camera. Again, the bottom line is that one of the favorite aesthetics of DSLR shooting carries over to the FS700. This is almost a must have feature of any video camera competing in the pro-sumer market.</p>
<p><strong>Slow Motion</strong><br />
Slow motion has been, and continues to be a gigantic selling point for this camera. It boasts up to 960 frames per second video recording.</p>
<p>DSLRs could, generally shoot 60fps at 720p, which is nice and equates out to about a 50% reduction in speed. At 960fps, the FS700 can play your footage back at 2.5% of real time. That is insanely slow.</p>
<p>Before you get too excited though, the footage at 960 is such low resolution, it’s almost unusable.</p>
<p>However, at 240fps, you can shoot 1080p footage which is pretty amazing. Check out Philip Bloom’s review to see just how great 240 looks.</p>
<p>WAIT! Before you get too excited and start shooting everything at 240fps there are a few things you need to worry about. Well one thing.</p>
<p><strong>Light:</strong></p>
<p>1.) You will need more of it. At 240fps your digital shutter speed is actually 1/250 which is much faster than 1/50 (the usual shutter speed for 24fps). Faster shutter speed means a darker image which means more light.</p>
<p>2.) You will get AC current flicker. In North America, AC power cycles on and off at 60hz. Since you are capturing a frame every 1/240th of a second and your lights are powered on for 1/60th of a second, they will flicker because sometimes you capture them when they are cycled on, and sometimes when they are cycled on.</p>
<p>The latter issue was one we hadn’t experienced before and was a bit perplexing. The solutions are easy enough. You can either shoot at 120fps (this bypasses any flicker), you can use an anti flicker plugin (many are available) OR you can shoot outside. The sun, thankfully does not power on and off. At least as far as I know.</p>
<p><strong>Video Quality</strong><br />
This aspect deserves its own entire post, but suffice it to say, the quality of the FS700 video is much “better”. That is to say, it is a much lower compression codec with a much higher data rate. However, as Stu Maschwitz says, movies are made with people, not resolution charts so it’s a slightly nuanced issue.</p>
<p><strong>Summary</strong><br />
The FS700 is a video camera and the Canon 7D is a stills camera so a comparison of the two is irrelevant. At $8000 you could buy a few 7Ds or a 5D or two for the price of one FS700. So is it worth the switch?</p>
<p>It depends. If you are a video professional (you make money making videos) then there are a lot of drawbacks to DSLR shooting. The FS700 eliminates those drawbacks WITHOUT sacrificing the cinematic aesthetic we all know and love. Add to that the bonus of full HD slow motion and I can see a lot of video professionals opting to shoot on an actual video camera.</p>
<p>I bet that’s the most obvious statement you’ll hear all day.</p>]]></content:encoded>
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		<title>Kessler Crane Philip Bloom Pocket Dolly Review</title>
		<link>http://fatheadmedia.com/kessler-crane-philip-bloom-pocket-dolly-review/</link>
		<comments>http://fatheadmedia.com/kessler-crane-philip-bloom-pocket-dolly-review/#comments</comments>
		<pubDate>Mon, 24 Jan 2011 14:27:57 +0000</pubDate>
		<dc:creator>bnnotess</dc:creator>
				<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://fathead.dev/blog/?p=284</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><iframe src="http://player.vimeo.com/video/18479406?title=0&amp;byline=0&amp;portrait=0&amp;color=ff9933&amp;autoplay=0" width="588" height="325" frameborder="0"></iframe></p>]]></content:encoded>
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		<title>Why Should I Use A Professional Voice For My Project?</title>
		<link>http://fatheadmedia.com/why-should-i-use-a-professional-voice-for-my-project/</link>
		<comments>http://fatheadmedia.com/why-should-i-use-a-professional-voice-for-my-project/#comments</comments>
		<pubDate>Wed, 06 Oct 2010 09:59:04 +0000</pubDate>
		<dc:creator>bnnotess</dc:creator>
				<category><![CDATA[Corporations]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://fathead.dev/blog/?p=248</guid>
		<description><![CDATA[I recently caught up with a college friend, Laura Chase, who is in the voice-over business and asked her to work with us on a video project for St. Mary&#8217;s Hospital for Women &#38; Children. After the production, I asked her a few questions. FHM: When did you know this was the profession for you? [...]]]></description>
			<content:encoded><![CDATA[<p>I recently caught up with a college friend, Laura Chase, who is in the voice-over business and asked her to work with us on a video project for St. Mary&#8217;s Hospital for Women &amp; Children. After the production, I asked her a few questions.</p>
<p><strong>FHM: When did you know this was the profession for you?</strong></p>
<p><strong>LC:</strong> Ever since the day I exited my mother&#8217;s womb, I have been quite vocal.Â  The gift to talk has served me well, whether Iâ€™m in front of thousands in packed concert arenas, talking to thousands on the radio, speaking in churches or youth gatherings, and of course all the crazy characters I act out in dramas and skits.Â  I LOVE to entertain and being a voice actor is part of the FUN!<br />
<span id="more-310"></span><br />
I jumped into doing voice-overs (VO) during an extensive 20+ years in radio.Â  VO was a great creative outlet to write, voice and produce hundreds of spots and commercials from scratch, start to finish!Â  When the economy started to sour a few years ago, it looked like the perfect opportunity to perfect my voice acting skills, so I hooked up with New York Cityâ€™s Great Voice Company, and one of the Big Appleâ€™s top voice-over coaches.Â  They, along with several NYC producers, the helped fine-tune my skills and center in on which VO niches I am best suited for; my favorites are Corporate and E-learning Videos, IVR Systems, Audio Tours and of course, Commercials.</p>
<p><strong>FHM:</strong> <strong>Why should a company use a professional voice instead of their CEO or an employee?</strong></p>
<p><strong>LC:</strong> It is such a wise decision to utilize the talents of a professional voice actor for your company instead of relying on a CEO or an employee. Â Professionally trained voice-actors specialize in the trade and bring the highest level of professionalism to your business that others simply cannot.Â  For example; if you were experiencing heart problems and needed open-heart surgery; would you try to find the cheapest heart doctor around, or would you look for one of the best in the coronary field because you value your life?</p>
<p>The same should go for your company.Â  Since you value your business, you should look for someone that is highly skilled in voice-over to represent you.Â  The â€œvoiceâ€ will be your customerâ€™s first contact with your company, and that contact will either leave a positive or negative impression in their mind; that voice may be the first that they hear in your phone system, a TV or radio spot, or in videos on your website.</p>
<p>Some people may say that, â€œyou can find plenty of voice-actors to do the job at a cheaper rate.â€Â  This is true.Â  In fact, I can give you the numbers of 10 other voice-actors that will do so, but you will not receive the top quality product, professionalism and reliability that I guarantee every time.</p>
<p><strong><span>Here are 3 of the top reasons why it is vital to choose a professional voice actor:</span></strong></p>
<p><strong>1.</strong> Professional Voice Actors are experts in the field and highly trained for this specific type of work.Â  Voice acting is my chosen career; I live it, breath it, study it and absolutely love it. My chief goal is to make your company stand out from among the rest.</p>
<p><strong>2.</strong> Voice Acting is not my hobby and I am not â€œnewbieâ€ with a USB mic. Â My equipment is top-quality, whether in the studio, or using my portable equipment while traveling.Â  In fact, this equipment enables me to be available to do last minute orders for clients while on the road.</p>
<p><strong>3.</strong> As a Professional Voice Actor, I have 20+ years experience in broadcast and commercial production. I faithfully and consistently deliver top quality voice-overs, on time, every time. My clients regularly receive compliments from their customers on the voice they have chosen to represent them and their products.</p>
<p><strong>FHM: So how was the experience working with Fat Head Media on the St. Mary&#8217;s project? </strong></p>
<p><strong>LC:</strong> It was truly an emotionally moving experience to be the voice for the birthing center at St. Maryâ€™s Women and Childrenâ€™s Hospital. The script was easy to relate to since my own newborn required a little extra attention after she was born.Â  I am thankful for the opportunity to share about a hospital staff that cares about the entire family, from the beginning of the pregnancy to the the birthday!</p>
<p><iframe src="http://player.vimeo.com/video/13348174?title=0&amp;byline=0&amp;portrait=0&amp;color=f09400" width="550" height="309" frameborder="0"></iframe></p>
<p>You can listen to Laura&#8217;s <a href="http://voiceoflaurachase.com/wp-content/uploads/2010/01/Laura-Chase-Commercial-Demo1.mp3">Production Demo by clicking here</a></p>
<p><a href="http://fathead.dev/blog/wp-content/uploads/2010/10/Laura.jpg"><img src="http://fathead.dev/blog/wp-content/uploads/2010/10/Laura-300x200.jpg" alt="" title="Laura" width="300" height="200" class="alignleft size-medium wp-image-271" /></a><br />
Laura Chase<br />
Voice Actor/Producer<br />
<a href="http://www.voiceoflaurachase.com/">VoiceofLauraChase.com</a><br />
<a href="mailto:Laura@VoiceofLauraChase.com">Laura&#8217;s Email</a><br />
PO Box 20176<br />
Bradenton, Florida 34204<br />
941.713.0478</p>]]></content:encoded>
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<enclosure url="http://voiceoflaurachase.com/wp-content/uploads/2010/01/Laura-Chase-Commercial-Demo1.mp3" length="947513" type="audio/mpeg" />
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		<title>Gear Review: Vinten Tripod</title>
		<link>http://fatheadmedia.com/gear-review-vinten-tripod/</link>
		<comments>http://fatheadmedia.com/gear-review-vinten-tripod/#comments</comments>
		<pubDate>Thu, 16 Sep 2010 14:30:21 +0000</pubDate>
		<dc:creator>bnnotess</dc:creator>
				<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://fathead.dev/blog/?p=227</guid>
		<description><![CDATA[Chris reviews the Vinten loaner tripod. ]]></description>
			<content:encoded><![CDATA[<p>While waiting on top of a 25 foot lift for a client to arrive, I decide to do a quick review of the <a href="http://www.vinten.com/">Vinten</a> loaner I&#8217;ve been using for a few weeks.</p>
<p><iframe src="http://player.vimeo.com/video/15028025?title=0&amp;byline=0&amp;portrait=0&amp;color=f09400" width="550" height="309" frameborder="0" style="background-color: #ff6600; padding: 2px;></iframe></p>]]></content:encoded>
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		<title>The Canon 7D and Hospital Production</title>
		<link>http://fatheadmedia.com/the-canon-7d-and-hospital-production/</link>
		<comments>http://fatheadmedia.com/the-canon-7d-and-hospital-production/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 20:02:27 +0000</pubDate>
		<dc:creator>bnnotess</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://fathead.dev/blog/?p=208</guid>
		<description><![CDATA[Chris talks through some of the challenges of the shoot.  ]]></description>
			<content:encoded><![CDATA[<div><a href="http://fathead.dev/blog/wp-content/uploads/2010/09/chrisvideoshoot.jpg"></a>I love working with clients that let us in to the creative process from the ground up. Our recent, Â video project with St. Marys was just that, collaboration from the very beginning. Not every client is so generous.</p>
<p>St. Mary&#8217;s wanted to showcase their newly remodeled <a href="http://www.stmarys.org/landing.cfm?id=63">Hospital for Women and Children</a>. The idea was to take the virtual tour to the next level. Everyone agreed a video would give visitors a better sense of the rooms and of the experience they may have when using St. Mary&#8217;s. We also agreed to keep things short. From our experience most viewers won&#8217;t watch a video beyond two minutes.<br />
<span id="more-208"></span><br />
To shoot the rooms we used every available cinematic tool we had to help create smooth movement throughout the shoots. Not one shot was hand-held. The two tools used the most were the <a href="http://www.kesslercrane.com/index.php?option=com_content&amp;task=blogcategory&amp;id=41&amp;Itemid=104">Kessler Crane KC Lite 8.0 </a> jib and the <a href="http://www.glidetrack.com/products/glidetrack-shooter.html">Glidetrack Shooter</a>. All footage was shot with the Canon 7D  using various Nikon AIS lenses. To supplement lighting we used two daylight balanced <a href="http://www.flolight.com/fl-110hm.html.">FL-110HM</a><a href="http://fathead.dev/blog/wp-content/uploads/2010/09/chrisvideoshoot.jpg"><img class="alignright" title="chrisvideoshoot" src="http://fathead.dev/blog/wp-content/uploads/2010/09/chrisvideoshoot.jpg" alt="" width="302" height="202" /></a><br />
The biggest challenge in doing this was to make things visually interesting while the voice-over communicated key information.</p>
<p>Shooting in a working hospital also presented unique challenges. I found the key was to be light and mobile. We had two full days to cover six separate videos. We were moving equipment between rooms frequently and shooting in live working environments (including an active NICU) and didn&#8217;t want to be in the way of the doctors and nurses.</p>
<p><strong>The Canon 7D was the perfect tool for three reasons:</strong></p>
<ol>
<li>We could shoot without dragging in tons of lights due to the HDSLR&#8217;s low light capabilities.</li>
<li>The cameras are small and required smaller support devices that could fit within confined spaces.</li>
<li>It could give us a â€œcinematicâ€ feel by giving our images a shallow depth-of-field.</li>
</ol>
<p>It was an exciting project and we look forward to working with St. Mary&#8217;s in the future.</p>
</div>]]></content:encoded>
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		<title>St. Mary&#8217;s Videos</title>
		<link>http://fatheadmedia.com/st-marys-videos/</link>
		<comments>http://fatheadmedia.com/st-marys-videos/#comments</comments>
		<pubDate>Mon, 13 Sep 2010 15:02:30 +0000</pubDate>
		<dc:creator>bnnotess</dc:creator>
				<category><![CDATA[Healthcare]]></category>

		<guid isPermaLink="false">http://fathead.dev/blog/?p=187</guid>
		<description><![CDATA[Producing content for web and social media.  ]]></description>
			<content:encoded><![CDATA[<p>We Love <a href="http://www.stmarys.org/">St. Mary&#8217;s<br />
</a></p>
<div class="vid_embed"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="550" height="309" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.facebook.com/v/427889429162" /><embed type="application/x-shockwave-flash" width="550" height="309" src="http://www.facebook.com/v/427889429162" allowscriptaccess="always" allowfullscreen="true"></embed></object></div>
<p>And not just because they&#8217;re one of our clients. Â The marketing team at St Mary&#8217;s have been great to work with and genuinely interested in developing a social media strategy that creates a community around their services.<br />
<span id="more-308"></span><br />
A lot of organizations are interested in social media. Â Few are interested in putting the effort required into actually creating a social media community.</p>
<p>As part of their strategy, we made a series of web videos intended to give expectant mothers a quick tour of the St. Mary&#8217;s Hospital for Women and Children.</p>
<p>It was a two day shoot for <a href="http://twitter.com/chrisweatherly">Chris</a> and <a href="http://twitter.com/fatheadmedia">Damon</a> around the St. Mary&#8217;s facility using all staff and volunteers (no paid-actors). Â After that, it was a quick edit, color-grade and score (by yours truly).</p>
<p>We were pleased with the result. Â Very &#8220;un-hollywood&#8221; production, but some great visuals. Â It almost makes me want to have a baby.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="550" height="309" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.facebook.com/v/427885594162" /><embed type="application/x-shockwave-flash" width="550" height="309" src="http://www.facebook.com/v/427885594162" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>]]></content:encoded>
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		<title>Web Surfers Like Facebook More Than Google For First Time</title>
		<link>http://fatheadmedia.com/web-surfers-like-facebook-more-than-google-for-first-time/</link>
		<comments>http://fatheadmedia.com/web-surfers-like-facebook-more-than-google-for-first-time/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 03:40:22 +0000</pubDate>
		<dc:creator>bnnotess</dc:creator>
				<category><![CDATA[Corporations]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Non - Profit]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://fathead.dev/blog/?p=177</guid>
		<description><![CDATA[According to this article on FoxNews,Â  U.S. web surfers are spending more time socializing than they are searching. In August 41.1 million minutes (9.8%) were spent on Facebook versus only 39.8 million minutes (9.6%) on all of Google&#8217;s sites combined (gmail, searching, YouTube, and all the other smaller Google webs) Now you might be thinking [...]]]></description>
			<content:encoded><![CDATA[<p>According to <a href="http://www.foxnews.com/scitech/2010/09/10/facebook-inches-past-google-web-users-minutes/" target="_blank">this article on FoxNews</a>,Â  U.S. web surfers are spending more time socializing than they are searching.</p>
<p>In August 41.1 million minutes (9.8%) were spent on Facebook versus only 39.8 million minutes (9.6%) on all of Google&#8217;s sites combined (gmail, searching, YouTube, and all the other smaller Google webs)</p>
<p>Now you might be thinking we are only talking a 1.3 million minutes difference, but in 2007 Facebook captured less than 2 percent of the minutes and Google had a little less than 4 percent while Yahoo had a little over 12 percent. So the shift is huge with more and more people turning to Social Media for their online source for news, friends, picture upload, videos postings, and games.</p>
<p><strong>So what does this mean for my business? </strong><br />
<span id="more-307"></span></p>
<ol>
<li>You <strong>need</strong> to be on facebook</li>
<li>You need a landing page</li>
<li>Customer Service</li>
<li>Word of mouth</li>
<li>You need to keep your content fresh and up to date.</li>
<li>You need to give people a reason to &#8220;like&#8221; your page and want to come back to it daily.</li>
<li>You can target your market and advertise to that group specifically</li>
<li>You can tie in your facebook, twitter, you tube, vimeo all together so users will find you everywhere</li>
</ol>
<p><strong>Sounds awesome, but I don&#8217;t have time to maintain it? </strong></p>
<p>This is where we can come in and help. We can provide you with a Social Media Plan written especially for you and then we can help you implement it.</p>
<p>Interested? <a href="http://fathead.dev/blog/contact-us/"> Contact Us.</a> We&#8217;d be happy to talk to you about how you can leverage Facebook to help your business succeed.</p>]]></content:encoded>
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		<title>Why Social Media?</title>
		<link>http://fatheadmedia.com/how-social-media-can-help-you/</link>
		<comments>http://fatheadmedia.com/how-social-media-can-help-you/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 19:57:18 +0000</pubDate>
		<dc:creator>bnnotess</dc:creator>
				<category><![CDATA[Corporations]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Non - Profit]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://fathead.dev/blog/?p=168</guid>
		<description><![CDATA[We did this quick animation to present the idea of a socail media strategy to a couple potential clients. What&#8217;s amazing is that a few months later, the stats are already way out of date. Facebook now has half-a-billion people. That means the population of Facebook is only less than China and India. Kind of [...]]]></description>
			<content:encoded><![CDATA[<p>We did this quick animation to present the idea of a socail media strategy to a couple potential clients.</p>
<p>What&#8217;s amazing is that a few months later, the stats are already way out of date.  Facebook now has half-a-billion people.  That means the population of Facebook is only less than China and India.  Kind of puts it in perspective doesn&#8217;t it?</p>
<p><iframe src="http://player.vimeo.com/video/14547949?title=0&amp;byline=0&amp;portrait=0&amp;color=f09400" width="525" height="295" frameborder="0"></iframe></p>]]></content:encoded>
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		<title>Open Your Eyes</title>
		<link>http://fatheadmedia.com/open-your-eyes-2/</link>
		<comments>http://fatheadmedia.com/open-your-eyes-2/#comments</comments>
		<pubDate>Sun, 05 Sep 2010 15:59:15 +0000</pubDate>
		<dc:creator>bnnotess</dc:creator>
				<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Non - Profit]]></category>

		<guid isPermaLink="false">http://fathead.dev/blog/?p=156</guid>
		<description><![CDATA[Our resident cinematographer Chris Weatherly was asked by One Life Church to put together this amazing video for his friends the Barnards. The emotional intensity is impossible to describe. It&#8217;s a story of absolute heroic faith.]]></description>
			<content:encoded><![CDATA[<p>Our resident cinematographer <a href="http://twitter.com/chrisweatherly" target="_blank">Chris Weatherly</a> was asked by One Life Church to put together this amazing video for his friends <a href="http://barnardkids.blogspot.com/" target="_blank">the Barnards</a>.</p>
<p>The emotional intensity is impossible to describe.  It&#8217;s a story of absolute heroic faith.</p>
<p><iframe src="http://player.vimeo.com/video/14432421?title=0&amp;byline=0&amp;portrait=0&amp;color=f09400" width="525" height="295" frameborder="0"></iframe></p>]]></content:encoded>
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