Here is why font choice is important for your website!

 

 

It’s called typography. The art and technique of arranging type to make written language readable and appealing. Dated back to the early 17th century it has been used in many countries by many languages for many reasons. You see it everywhere you look; magazines, billboards, books, on your cell phone, in your mail, on your box of cereal, stitched into your favorite jacket, on a website.

Typography and the font-faces we choose have a huge impact on multiple aspects of our website including readability, mood, perceived article length, user experience and much, much more. In order to properly portray the vision and mood of the website, it is essential that website designers know and understand the different principles (source: webinsation).

So… let’s talk about first impression. First impressions are lasting impressions. Whether we are talking about shaking someones hand, greeting them on a phone call, or an individual visiting your website. Something you may not realize is that typography helps to create an experience on a website before the visitors ever even click a button or read a word. The treatment of type creates an atmosphere and elicits a response much the same way as tone of voice does (source: smashing magazine). In saying that, typography can be said to establish the personality of the website.

Take the example of a resume. If you were an employer, which candidate would you be more likely to pass on for an interview?

Candidate A:

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OR

Candidate B:

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Based on the look and feel of even the very first sentence of their resume you are most likely going to go with candidate B. The clean and clear font looks professional and conveys a distinguished mood helping you to feel the credibility behind their voice.

Let’s take an example of a logo. Imagine you find yourself unfortunately in need of a lawyer. Would you rather…

Candidate A:

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OR

Candidate B:

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Most likely if you’re seeking someone to represent you in a court of law you’re going to want someone who looks like they know what their doing. Something as simple as the typeface of a logo can be the deciding factor between two potential candidates.

Alright, so we based on the two above examples we know that typography is very influential, but let’s talk again about your website. When potential clients first lay eyes on your page, you want to give the best first impression possible by setting the tone. Check out this College Humor video on how fonts give personality:

 

 

Anyways, one thing to keep in mind when choosing a font is legibility. And with the evolution of multiple device viewing, you’re going to want your webpage to look the same across all tablets, PCs, Macs, iPhones, etc. In other words, you’re going to want the fonts on your website to be responsive no matter which device it is being viewed on.

Traditionally, below is a list of fonts that are widely known as “web safe” because you can use them without embedding a font code in CSS.

Serif Fonts  

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Sans-Serif Fonts

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Monospace Fonts
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In conclusion, when picking out a font for you website it can be quite overwhelming. You want something interesting and detailed that gives you credibility while still being edgy and hip. Be on the lookout for the things mentioned in this post (legible, responsive, etc), and remember the list of traditional fonts above as a safe zone when you’re not exactly sure what may or may not work for you.

Check out this article for more information: Web Font Typography

 

How to Master Your Nerves for an On-Camera Interview

Everyday we see clients come in to our office pumped and ready to smash out an on-camera interview. They walk into the studio chirpy and excited, completely psyched to get on screen and give it their best shot. However, the second they sit in the chair and that little red flight flickers on signaling that the camera is recording, their mind goes blank, their palms become sweaty, and when they open their mouth nothing comes out. Unfortunately this is an extremely common occurence for all individuals finding themselves in an on-camera situation.

Here are 5 tips we think will help you overcome this fear:

1. Hold a thought —

When speaking on camera, it’s easy to have wondering thoughts… you stress about the point you’re making now, and how it will relate to the next item on your list. There is so much happening in your brain that you feel jumbled and stressed to a point where you aren’t thinking clearly. The key here is to hold your thought. Having a clear point of view and understanding your intention will bring the right energy to your face and your eyes (which are key communicators and will be the first thing your viewers look at).

2. Don’t take yourself so seriously–

The instant you start thinking about how your hair looks, if you’re maintaining enough eye contact, if your posture is suitable for this particular shot… your mind will start to wonder and you will lose focus. Before stepping into the studio, loosen yourself up… think happy thoughts and tell yourself you’re going to rock it.

3. Preparation is KEY–

Learn your content before you get anywhere near a camera. Have a general idea of what you want to say before even stepping into a studio. Make a list of the key points you want to hit, the general message you want to convey, and the tone in which you want to convey it.

4. Don’t fight it–

If you mess up… so what? Chances are you’re not filming in front of a live audience so there is plenty of room for outtakes. If you feel a bunch of word vomit coming upon you.. just embrace it, laugh it off then start again.

5. Wear comfortable clothing–

Yes, it is important to look nice and presentable for camera.. however, this doesn’t mean wearing something so uncomfortable that you can’t focus on anything else. Look nice, but make sure you feel nice too.

Another point to make, remember to HAVE FUN. If you find yourself in front of camera for whatever reason… it probably means someone thinks you’re cool enough to show you off.

 

 

Our First Addy Award – “Happy” for St. Mary’s

By: Emily Luttrull

This February, Fat Head won our first Addy award from Evansville’s chapter of the American Advertising Federation. Our video “Happy” took Silver in its category: “Digital Advertising – Video: Branded Content more than 60 seconds.”

“Happy” was created as a way for the staff and faculty of St. Mary’s Health to celebrate US News & World report naming them the #4 hospital in Indiana (and #1 in Southern Indiana) for the second year in a row.

It took over 9 days of shooting to capture as many St. Mary’s employees as possible dancing to Pharrell Williams’ “Happy.”  The video represents over 70 departments and 5 St. Mary’s locations.

Every shot was captured with a Canon 7D. We also used a Ronin Gimbal Stabilizer, which made it easy to get completely smooth motion shots. The Ronin gave our otherwise static shots extra interest and enhanced the elaborate and creative ideas many of the departments conceived. The only downside its weight and bulkiness while we lugged it around multiple hospital locations. But even though it was inconvenient to transport, the Ronin gave us great shots that would’ve been impossible to do handheld or with a tripod.

The video’s success relies the authentic enthusiasm from the St. Mary’s employees. Each department celebrated their personalities, whether they spent time choreographing a dance or found ways to incorporate props to represent their work. OB/GYN nurses danced with baby dolls in one of their Labor & Delivery rooms. The Rehab Institute utilized their most fun equipment, including someone swinging from the ceiling. And members of the LifeFlight crew were filmed wearing full gear in their helicopter, one of them even strapped to a stretcher.

Editing the hours of footage we captured down to a short music video was easily the hardest part, even after we remixed the song to add an extra 2 and a half minutes.  Everything was edited with Adobe Premiere Pro, and all graphics were created in After Effects.

Working alongside St. Mary’s staff to create a purely fun video was refreshing and enjoyable. And in capturing this celebration, we were able to have a celebration of our own.

Check out the prized video below: