Top Benefits of Social Media Marketing

“Marketing is no longer about the stuff that you make, but about the stories you tell.”

-Seth Godin

 

1. Increased Brand Awareness

Traditional techniques for increasing brand awareness are known to draw your company wallet quite quickly. With the readily available tool known as social media, you can create an awareness campaign for your brand at little or NO cost. In addition, according to a report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. Another study published by Convince&Convert found that 53% of Americans who follow brands in social are more loyal to those brands (Forbes).

2. Distribute Content

Readily available status updates, tweets, Instagram posts are all awaiting your use. Get you content out there quickly and easily to your followers! Announce your upcoming specials, a new product launch, or simply post a funny article you read the other day to get your customers talking. For a more pin-pointed approach, utilize features such as Facebook Ads to to have your posts seen by more users on the network.

3. Learn About Your Audience

Which brings me to my next point – TARGETING YOUR AUDIENCE… It’s never been easier with today’s technology. With the previously mentioned Facebook ads, you can boost from your page and target the boost to reach a particular demographic of location, age, gender, or interest. Use the engagement statistics on Facebook to help you understand who is viewing your posts, when they are viewing it, and at what type of post most attracts them to your page. Additionally, strike up conversation with your viewers. You’ll be surprise how much your followers, engagement level, and clickthrough rate will increase when you start mentioning others and directing the spotless elsewhere every once in a while.

4. Increase Sales

Every post you make on social media platform is an opportunity for customers to convert. Every blog post, image, video, tweet, comment you share is a chance for someone to notice you, which could lead to a site visit and eventually a conversion (Forbes). Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be (Hootsuite).

5. Improve Customer Service

Social media for business gives you instant access to positive or negative feedback, which provides you with valuable insights on the customer perspective (Cisnero). If you have a new product launching and you post in on social media, with the responses of your followers you have instant feedback which helps you in the long run. Another way social media helps with your customer service is that it allows you as a business to create meaningful relationship with customers. You are able to build a sense of rapport with them through actively engaging in conversations. As previously mentioned, utilize the engagement statistics on your social media platform to understand your audience and best serve them.

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The Underrated Tragedy of Email Marketing

There are some people that fear that with the introduction of the sleek and new shiny toy known as Social Media… it’s predecessor Email has been permanently pushed aside. THINK NOT OF THESE FALSE ACCUSATIONS! Email is still here and sexier than ever!

 

Here is the proof:


No Competition

In the year 2014, Radicati Group projected 2.5 Billion email users worldwide. There are studies upon surveys upon reports with proof that email dominates when it comes to total users worldwide.

Reach

In social media we usually talk about “Potential Reach” to refer to the number of followers. For example in the case of SocialMouths, its potential reach on Facebook is 13k. That’s just the number of Page Likes (Fans) but your content only reaches a small fraction of that. Granted, email is only opened by a fraction of subscribers, but here’s the difference, the actual message will reach its destination, s/he then has the option to not read it.

Life Span and Action Orientation

The actual life span of social media postings are very very short. There a sent to a limited audience and can easily go unnoticed within a matter of minutes. Email, on the contrary, doesn’t die unless it is killed. It patiently sits in your audiences inbox until they delete it, open it.. OR possibly forwarded it to more potential clients. Email has become transactional in nature and you can use it to direct traffic to your website and it ultimately drives sales.

Return on Investment–

Email marketing as a channel was the third overall lead generation source for marketers in 2013, producing 13% of all leads (Source: HubSpot)…. AND For every $1 spent, $44.25 is the average return on email marketing investment (Source: Exact Target). Utilizing email marketing is a low-cost, affordable, and EFFECTIVE strategy that should be implemented if you’re a business trying to get the most BANG for your BUCK.

Analytics– 

With the availability of tools and software monitoring statistics such as delivery, open, click, bounce, and unsubscribe… rates are TRACKED AND MONITORED so you know how certain campaigns will perform (B2C).

Engagement and Targeting–

With email marketing, customer targeting can be implemented through lead scoring, which is a classification methodology used to rank prospects against certain criteria (B2C). You, as a business, can easily choose who receives your email and who doesn’t.

Build Relationships and Rapport–

Email marketing is important for building relationships with prospects, leads, and current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them (Source: Half A Bubble Out).

Protection– 

Google is constantly changing its algorithm and, sometimes, you can end up with a penalty without even knowing what you’ve done wrong. In that situation your mailing list is the only real protection you have. (Ramsay Tapling, The Blog Tyrant).

Promotion–

If someone has given you their email address they are ready to engage with your content or products. And, best of all, they’ll help you promote it so you can get more email subscribers. (Ramsay Tapling, The Blog Tyrant).

“If there is one thing that business, content, and conversion rate experts agree upon, it is that building an email list is vital. Don’t be the business owner that misses out on engaging with your audience, driving new business, and protecting yourself from changes in search and social algorithms.” (Campaign Monitor)